Last Updated: October 19, 2026
Family First Engagement Hub
Everything you need to introduce Family First to your employees, build awareness and keep them engaged, all in one place.
Welcome to your Family First Engagement Hub!
From launch materials and ready-to-send emails to flyers, educational resources and ongoing campaigns, it's all here. We'll keep this page updated and email you when something new is available.
Your Family First Team
Need to change who receives hub updates? Just email your account lead.
Alaina Melena
Your Account Lead
Sara MacDonald
Contracts & Security
Emily Demikat
Marketing & Design
Need promotional materials, campaign support, or help driving engagement?
Anthony Cefalo
Billing
Your contact for invoices, payments, and billing-related questions.
Getting ready to launch Family First?
Three steps take you from first look to a confident launch.
01
Get to know us
What Family First does, who it supports and how the benefit works.
- Family First overview — For HR
- Common reasons to reach out
- How employees access support
02
Prepare your team
Help HR and benefits teams confidently explain and promote the benefit.
- HR training presentation
- Talking points
- Frequently asked questions
03
Launch to employees
Everything you need for a smooth rollout.
- Launch checklist
- Workplace messaging
- Promotional graphics
- Benefit launch campaign
Keep Family First top of mind.
Use this #launch-campaign as a link to jump here.
It'll not visible on live page.
Use this #launch-campaign as a link to jump here.
It'll not visible on live page.
Benefit Launch
Timing: As soon as your benefit is live
Audience: All employees
Includes: Welcome email and flyer
Q1
A fresh-start email with a three-step New Year caregiver checklist and featured Care Library articles.
“I’m fine.” Maybe. But you’ve noticed things. Tips to helping a loved one stay safe at home, nearby or from across the country.
Q2
An everyday plan, a backup plan and an emergency plan, built before school breaks and summer.
Self-care for caregivers, local counseling and respite, and tools to share the load and prioritize wellness.
Tracking bills, avoiding scams and helping a loved one organize their finances.
Q3
Plain answers and backup for parents navigating testing, IEPs and 504 plans.
A plan for the what-ifs, for employees without someone nearby to step in.
Q4
For employees helping a parent with open enrollment, or turning 65 themselves.
Holiday visits show what phone calls don’t. Help employees act on what they noticed.
Explore our services
Printable & digital flyers
Welcome Flyer PDF
Print or attach to launch emails. Space for your logo and member details. DOWNLOAD ↓
Family First Overview — For HR PDF
Guidance for HR and business leaders on how to use and what to expect from Family First. DOWNLOAD ↓
Family First Overview — For Employees PDF
What the benefit is, how it helps, and how to get started. DOWNLOAD ↓
Aging in Place PDF
Helping a loved one stay safe at home, from home safety to meals and rides. DOWNLOAD ↓
Childcare Planning PDF
The everyday, backup and emergency plans, plus school breaks and summer. DOWNLOAD ↓
School Support PDF
Plain answers and backup for parents navigating testing, IEPs and 504s. DOWNLOAD ↓
Solo Agers PDF
A plan for the what-ifs for employees without someone nearby to step in. DOWNLOAD ↓
Medicare Open Enrollment PDF
Open enrollment help, for a parent or for employees turning 65. Coming Soon
Caring Through the Holidays PDF
For employees who noticed changes in a loved one during holiday visits. Coming Soon
One-page explainers on the Care Hub
Care Hub Overview PDF
How Care Experts and the Care Hub’s digital tools work together, and the workforce outcomes they support. DOWNLOAD ↓
Care Plans PDF
A clear, personalized plan from your Care Expert, with next steps, owners and goals you can share. DOWNLOAD ↓
Caregiver Risk Index PDF
Spots signs of caregiving strain early, so support can start before challenges escalate. DOWNLOAD ↓
Caregiving Portfolio PDF
One secure, always-current place for medical, personal, legal and planning information. DOWNLOAD ↓
Assets for intranets, digital signage, ect.
Intranet Banners PDF
Ready-made banners for your workplace intranet or benefits portal. DOWNLOAD ↓
Digital Signage Set PNG
1920 × 1080 screens for lobbies, break rooms and cafeterias. DOWNLOAD ↓
Internal Social Tiles PNG
Square and story-size graphics for Teams, Slack or Viva Engage. DOWNLOAD ↓
Supporting materials for benefit leaders
Common Reasons to Reach Out PDF
Examples of caregiving challenges that help employees see Family First is for them. DOWNLOAD ↓
HR Team Training Presentation PPTX
A walkthrough of Family First for HR and benefits teams, with speaker notes. DOWNLOAD ↓
Launch Checklist PDF
A step-by-step plan for the weeks before and after launch. DOWNLOAD ↓
HR FAQs DOC
Answers to the questions employees ask most. DOWNLOAD ↓
Want your logo on a flyer, an email tailored to your workforce, or a presentation for your team?
Tell us what you need and your marketing lead will follow up to confirm details and timing.
Printable & digital flyers
Welcome Flyer PDF
Print or attach to launch emails. Space for your logo and member details. DOWNLOAD ↓
Family First Overview — For HR PDF
Guidance for HR and business leaders on how to use and what to expect from Family First. DOWNLOAD ↓
Family First Overview — For Employees PDF
What the benefit is, how it helps, and how to get started. DOWNLOAD ↓
Aging in Place PDF
Helping a loved one stay safe at home, from home safety to meals and rides. DOWNLOAD ↓
Childcare Planning PDF
The everyday, backup and emergency plans, plus school breaks and summer. DOWNLOAD ↓
School Support PDF
Plain answers and backup for parents navigating testing, IEPs and 504s. DOWNLOAD ↓
Solo Agers PDF
A plan for the what-ifs for employees without someone nearby to step in. DOWNLOAD ↓
Medicare Open Enrollment PDF
Open enrollment help, for a parent or for employees turning 65. Coming Soon
Caring Through the Holidays PDF
For employees who noticed changes in a loved one during holiday visits. Coming Soon
One-page explainers on the Care Hub
Care Hub Overview PDF
How Care Experts and the Care Hub’s digital tools work together, and the workforce outcomes they support. DOWNLOAD ↓
Care Plans PDF
A clear, personalized plan from your Care Expert, with next steps, owners and goals you can share. DOWNLOAD ↓
Caregiver Risk Index PDF
Spots signs of caregiving strain early, so support can start before challenges escalate. DOWNLOAD ↓
Caregiving Portfolio PDF
One secure, always-current place for medical, personal, legal and planning information. DOWNLOAD ↓
Assets for intranets, digital signage, ect.
Intranet Banners PDF
Ready-made banners for your workplace intranet or benefits portal. DOWNLOAD ↓
Digital Signage Set PNG
1920 × 1080 screens for lobbies, break rooms and cafeterias. DOWNLOAD ↓
Internal Social Tiles PNG
Square and story-size graphics for Teams, Slack or Viva Engage. DOWNLOAD ↓
Supporting materials for benefit leaders
Common Reasons to Reach Out PDF
Examples of caregiving challenges that help employees see Family First is for them. DOWNLOAD ↓
HR Team Training Presentation PPTX
A walkthrough of Family First for HR and benefits teams, with speaker notes. DOWNLOAD ↓
Launch Checklist PDF
A step-by-step plan for the weeks before and after launch. DOWNLOAD ↓
HR FAQs DOC
Answers to the questions employees ask most. DOWNLOAD ↓
Want your logo on a flyer, an email tailored to your workforce, or a presentation for your team?
Tell us what you need and your marketing lead will follow up to confirm details and timing.
Sometimes the biggest barrier to using a benefit is not realizing it's for you.
- Caring for aging parents
- Navigating a new diagnosis
- Supporting a child with special needs
- Managing caregiving from afar
- Understanding benefits and entitlements, including Medicare
- Coordinating care and appointments
- Planning for major life transitions
Download "Common reasons to reach out" to share in newsletters, on your intranet or at benefit fairs.
Use this #get-started as a link to jump here.
It'll not visible on live page.
Help employees get started
Share these details anywhere employees look for benefits information. When they reach out, a Care Expert listens, explains their options and does the legwork.
Request support through the Care Hub anytime and receive a response within 48 hours.
iOS & Android
The Care Hub is also a mobile app. Employees use the same credentials to login and get support.General Questions
Care Experts are highly-qualified and experienced healthcare professionals. Their backgrounds include nursing, care management, and social work with extensive experience working inside complex health and human services systems.
With your employees, they will:
- Work to understand their caregiving situation
- Ensure they and their loved ones are on the correct care path
- Develop a comprehensive care plan and ensure caregiving challenges have a resolution
- Relieve the heartache, anxiety, stress and financial challenges that come with being a caregiver
Family First approaches caregiving challenges holistically. Our Care Experts work with employees to identify and solve for the root cause of childcare challenges and how they impact the whole family. We then work to find a long-term solution that includes addressing the care needs, as well as the stress, anxiety, and guilt associated with balancing childcare with work responsibilities.
While EAPs typically provide short-term counseling, crisis support, and referrals, Family First offers comprehensive, hands-on support for life's caregiving challenges.
Employees are paired with a dedicated Care Expert who helps them navigate complex needs, coordinate services, and find solutions for themselves and anyone they care for, including children, parents, partners, and loved ones.
Unlike traditional EAPs, Family First goes beyond referrals, providing personalized guidance, practical solutions, and ongoing support until challenges are resolved and care is stable.
Family First takes privacy and confidentiality seriously. We are HIPAA compliant and SOC 2 certified, following rigorous standards to protect personal and health information. Employees can confidently share sensitive information with their Care Expert, knowing their information is secure and never shared with their employer. Employers receive only aggregated, de-identified reporting.
Family First helps employees save time, reduce stress, and feel more supported while managing life's caregiving challenges. With personalized guidance from a dedicated Care Expert, employees spend less time navigating complex issues and more time focusing on what matters most. The impact includes a 97% employee satisfaction rating, more than 8 hours saved per week for caregiving employees, and reduced caregiver stress.
Employers receive a quarterly report highlighting Care Hub registrations, active users, and overall engagement. All reporting is aggregated to protect employee privacy and confidentiality.
Employee Engagement & Marketing
Yes. Email your marketing lead or use the form on this page to request co-branded materials.
Absolutely. Email copy is provided as an editable file. You are free to adapt to your voice, add your branding or we can help tailor it for you.
Use the request form on this page or email your marketing lead with your preferred dates, audience and format.